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A Beginner's Tutorial: How to Design a Unique Monogram Logo   

Hillary | Feb 28,2022

What Is a Monogram Logo

Letters can be used as text messages or as graphics. They can be very intuitive to convey text information to readers, and also can express color, graphics, and personality, giving people a strong visual experience. The combination of letters is one of the logotypes, called monogram.

Usually, there are 1 or more letters used to strengthen the integrity of a monogram logo. It is a combination of initials or abbreviations, or, of course, the full name of the company.

chanel monogram logo

A monogram logo can convey a lot of information. It can tell a brand story and show users who owns the brand and make it easy to identify your brand. These are why many companies like to use letters as logos. However, how to create a monogram logo with attraction and expression is also a challenge.

What Makes a Good Monogram Logo

Many fashion brands, such as Louis Vuitton, Gucci, and Chanel, have monogram logos. Creating a personalized monogram logo can be your first step to success. So how do you create a unique and compelling monogram logo? What should you consider when designing a monogram logo? Take a look at the following factors.

Color

The choice of color is very important when creating a monogram logo. Colors should not be used too much, usually one to three colors. Most monogram logos use two colors. You can use different colors for the same letter, or different colors for two letters, or use tricks such as crossing colors.

The color choice should be consistent with your type of business. The fashion industry likes to use black to represent fashion and simplicity, jewelry brands can use bright colors, such as gold, car brands mostly use blue to convey reliability, and so on. Whether you choose one or two colors, it's important to express the features of your product.

Layout

The monogram logo consists of only letters, so the layout is more important than other combinations of graphics and text. The most common is a horizontal layout of overlapping letters in the shape of a rectangle.

But you can also use other creative layouts, such as vertical and horizontal mirrors, tilting letters at an angle, reversing a letter for blending, or linking letters like chains, such as the Chanel logo. These unique layouts will make your logo focus and attract attention.

Typography

Your monogram logo will appear on browsers, or used as a watermark, or printed on postcards, badges, billboards, shopping bags, etc. You need to choose the most appropriate typography based on the personality of your brand and how it works best in different media.

When selecting a font, if you want to express classic and sophisticated, use serif. If you want to express personality, use a special and abstract font.

Icon

If you can't use multiple letters to design a monogram logo, you can directly replace one letter with a symbol or graphic. Symbols can more intuitively lead the letters to the type of enterprise they represent, and can more directly show what the enterprise does or what the personality of the brand is.

But whatever icon or symbol is used, it must be similar to that letter. Also, you need to make sure the icon is readable. So users can understand what you mean.

5 Tips for Designing Monogram Logo

Several skills of monogram logo design you need to know for a successful logo maker. 

Tip 1. Share Letters

One of the most common ways to create a monogram logo is to share a portion of two letters, usually in the middle. This keeps the layout simple and makes the logo look more recognizable.

A combination logo can be two uppercase letters, two lowercase letters, or a mixture of upper and lower case letters to create a different style. A shared centerline can be used regardless of the letter composition. The New Balance logo, for example, uses a common stroke of capital letters.

share strokes

Tip 2. Two-Color letters

If you want your monogram logo to be more advanced and visually appealing, use the popular two-color design. The main purpose of this design is to create a minimalist aesthetic by dividing the space and using contrasting colors.

The two-color monogram logo is suitable for fashion brands, clothing brands, or beauty brands. The two-color letter here is not one letter in black and one letter in white. Instead, the overall color is two-toned, with one color for the top half of the Logo and one color for the bottom half of the Logo to make it look more matching.

two color letter

Tip 3. Overlay Letters

Although most of the letters have some correlation in letters, some letters are hard to read when forced together. To solve this problem, when designing a monogram logo, you can not simply put two letters next to each other.

You can also superimpose a letter below the letter to avoid damaging each other. By combining the letters in this way, unity is made stronger.

overlay letters

Tip 4. Remove or Cut Strokes

Sometimes two letters can be cleverly combined by removing the centerline or part of the stroke, but be sure to recognize them. When you design it, you can get rid of extended, overlapping, unbalanced parts, which give users a little "fill in the blank" imagination. This works well for fine fonts, but when it comes to thick fonts, you need to think twice.

cut letters

Tip 5. Use Similar Letter Combinations

When designing a monogram logo, using two similar letters may inspire a more successful logo. You can use similar letters, like V and W, M and N are partially visually similar. Or mirror letters, like lowercase letters B and D, are vertically mirrored, and capital letters M and W are horizontally mirrored, and even lowercase letters D and P can mirror them. Or you can rotate letters and reverse letters.

When it comes to these situations, don't do too much design work. Appropriate layout arrangements can hit clever design effects.

similar letters

How to Make a Monogram Logo in Simple Clicks

Monogrammed logos tell the story of your brand and the story of your founder. Many international fashion brands use the monogram logos, such as Louis Vuitton, Gucci, and Chanel. It’s really cool and crucial to have your own monogram logo. But how to make a monogram logo by yourself? Here comes a full-around and simple logo maker to help you.

EaseUS Logo Maker offers an easy way to design a creative monogram logo, even you are a  design novice, you can use this monogram generator without obstacles. We provide hundreds of logo templates for your inspiration. You can choose any template you like and customize the font, color, symbol, and layout.

Design Perfect Logos with EaseUS Logo Maker

Start Logo Design

In addition to a large number of templates, we also provide detailed instructions to help you create your own monogram logo from scratch. Try this logo maker and design a unique monogram logo in a few minutes.

  1. Step 1. Choose a Template

Choose a category and select the shape that you like the most from thousands of templates.

Image of selecting templates

  1. Step 2. Create & Customize Your Own Logo

Enter your brand name, set the color, font, and typography to make your logo unique.

select image

  1. Step 3. Preview and Save

Preview or re-customize your logo. Once you get the desired logo, save and download it to start branding your product.

Save and download logo

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