How to Design a Logo: The Full Guide to Creating a Logo from Scratch

Every company, team, collective, or individual needs to have its own logo. Many people balked at the huge cost of logo design when they were short of capital in the early stage of a startup. In fact, you can design your own logo yourself. So how to make a Logo? How to create a good logo?

In this article, we have summarized a complete guide on how to design a logo. Even if you are not a designer and do not have any design foundation and knowledge, after reading this tutorial, you can design a satisfactory logo.

What Is a Logo

Before making a Logo, let's first understand what a logo is. A logo is the symbol of a brand's visual exposure and communication. The logo can convey the products and services that the brand represents and play the role of identification and promotion. The image of the logo can let consumers remember the company's brand culture. Logos types are various, including text logo, graphic logo, monogram logo, and logo combined with advertising language.

In simple words, the most basic function of a logo is to let users see what kind of organization, enterprise, or brand it is, identify the industry attributes of the enterprise and feel the personality of the brand. The logo of a successful brand can be very valuable.  

How to Make a Logo

How to design a logo is not an easy thing for us. Before the design, we need to carry out basic research and analysis, that is, to do a comprehensive investigation of the enterprise, and then is to dig the materials needed, and finally is the design and development, which is the most important step, only after repeated deliberation and modification, can a satisfactory logo be designed.  

How to design a logo is divided into three steps:

• Understand corporate culture
• Choose a logo maker
• Create your own logo

If you want to jump right into designing your logo, you can go to the logo maker part at any time - it's free to try! But if you want more guidance on creating a logo, let's start here.

1. Business or Brand Research

If you want to design a logo, you must have a deep understanding of company, intuitive, or individual. You need to know in detail what the company does, what its products are, what its service features are, and what its culture and background are. Then, combine these elements to carry out a general direction of the design. 

Before designing a logo, we also need to have a simple understanding of the competitors' logos. What is the style of the logo of the industry in which the business belongs, which styles have been used, and what symbols, colors, and fonts can be adopted to distinguish your business logo from many competing products. This is very important.

Users are closely related to the enterprise. Knowing your users is part of recognizing your business properly. You need to analyze the target users in many aspects, including the gender ratio, the user's education level, the user's favorite brand, the user's evaluation of your brand, and so on.

The last part of business research is to understand the area in which the business operates. Where the corporate logo will be used is also a point to consider when choosing the size and layout of the logo. If it's a restaurant, the logo will be used on large billboards. If it is a website, the logo will be used in the website title and email signature. If it's a clothing business, the logo will be used on clothes and shoes, and so on. 

In almost all cases, keeping your logo layout simple and clean will ensure it looks great everywhere. After you've done the research on the company's products, culture, competitors, and users, you can start to choose a powerful logo generator to create your logo.

2. Choose a Great Logo Maker

When there is a design direction, it is necessary to start the logo design, which often needs to use some design tools. There are many logo makers on the market, you can choose one that is easy-to-use and fits your needs best.

EaseUS Logo Maker is trusted by many individuals and businesses. With our online logo maker, you can create and customize your own logo as you like. Don't worry if you don't know how to design a logo, we provide you with a huge library of templates, you just need to choose the one you like, enter your company name, choose your favorite color, font, and layout, a perfect logo is done.

By taking EaseUS Logo Maker, designing a logo isn't a complicated process anymore. Non-designers and professionals can make a logo without downloading the app. You can create a highly customized logo in just a few minutes.

3. Design a Logo with Step-by-Step Guide

It's quite easy and quick to make your own logo with EaseUS Logo Maker. No experience is needed. Simply follow these three steps to create a logo.

Step 1. Start Designing by Choosing a Template

Go to our website https://design.easeus.com/ and click Make A Free Logo in the banner to start your logo design. From all the categories in the left panel, choose your business type. Each industry has its own specialized logos. Then, all the professional logo templates from our logo generator’s library will appear and amaze you.

Scroll through our massive logo templates to find the one available for your to customize. You can use the Search to refine your results. Once you’ve selected one, you will move to the next step and access the template for customizing.

Step 2. Create a Customized Logo

Choose a logo and click Customize to begin your DIY. Enter your company's name, swap out fonts, change colors and add your own slogans and symbols. Make sure your logo represents the right brand image by adjusting every aspect of your logo.

You can create a unique logo by changing colors, symbols, layout, and typography. There are a few tricks you need to keep in mind when designing these elements. The number of colors should not be too many, two or three are the best, and they should be able to show the characteristics of your product. For example, you can choose red for sports strength products. The icon selected should also be the same as the type of product. The layout and layout should be concise and clear.

Step 3. Preview and Download Your Logo  

If you're satisfied with your design, you can preview it for free. We provide a variety of logo preview modes. You can see what your logo looks like on the web, mobile devices, clothes, etc. If the logo has any display problems, you can adjust it in time. Once the logo preview is OK, you can download and save your logo as a JPG, PNG, PDF, and SVG type for printing.

Complete the payment and download a high-resolution logo file. Our products are very cheap to buy. You can choose a one-time fee or a monthly fee. Different purchases enjoy different rights and interests.

Conclusion

After knowing how to design a logo, you have the opportunity to make your own brand identity. A good Logo must be individual and unique. Uniqueness is one of the most basic requirements of a Logo. When designing your logo, you can start with the brand name, the industry attributes of the brand, and pay attention to detail. Also, you still need to constantly change and polish, until the logo is satisfied.

Logo design is simple with EaseUS Logo Maker. With this online logo design tool, you can create a complete logo in no time. Simply select an inspired template that belongs to your industry category, design the details and save your own logo.